Ways of Seeing is a 1972 BBC four-part television series of 30-minute films created chiefly by writer John Berger and producer Mike Dibb. Berger's scripts were adapted into a book of the same name. The series and book criticize traditional Western cultural aesthetics by raising questions about hidden ideologies in visual images. The series is partially a response to Kenneth Cla...
比书更好看呢
科普片，分析了oil painting到publicity image这一连续性的视觉政体，可以作为visual cultural studies的入门材料。佳句不少，比如Publicity is the process of manufacturing glamour...Without social envy, glamour cannot exist. Envy becomes a common emotion in a society which has moved toward democracy and them stopped halfway, where status is theoretically open to everyone but enjoyed by only a few.
随时对艺术和广告试图告知你的事实保持怀疑。这一切是否是为政治或经济目的服务？对我来说最直观的感受是什么？我所展现的是纯粹的自我还是等待被观看的我？消费主义利用人们的想象力把毫无关联的事物联系在一起，从而产生购买欲，拥有了商品就拥有了理想生活。
简而言之，你所见的图像和意义都是被设计的。只有远离集体无意识的独立思考才是消费的正确打开方式。约翰伯格希望通过一种反传统的《观看之道》让你了解“景观”是怎样设计的，并对此表示怀疑。
靠，看了之後引發了一些對感知/觀察者/narrative的存在主義危機(?)，，第二集真的mess with my head.. 只有當最後women talking (一個小小的reference hhh) 時才沒覺得有那麽別扭，很舒服地展開來思考. 2023.12.27-Walter Benjamin and Aby Warburg